Future Audiences is a strategic initiative that explores how Wikimedia can meet the evolving needs of new readers and contributors through lightweight experiments.

Case Study: Reimagining Mobile Editing
A pilot project in 2024 tested a new editing interface for mobile users, based on feedback from Gen Z contributors. The experiment simplified visual editing on small screens and saw a significant uptick in successful first-time edits. By learning what motivates and empowers younger users, this work helps shape Wikipedia’s future as a platform.